5 reasons why outsourcing your Social Media Marketing is the best approach:
- You can spend your time doing what you do best
- Access to social media experts
- More cost effective than hiring a direct employee
- Offers more flexibility than hiring a direct employee
- Knowledge of and access to useful tools
Time is money, and outsourcing your social media marketing will give you more time to invest in other areas of your business.
As a business owner you already have your hands full with the day to day running of your business, and the myriad of other responsibilities that come hand in hand with being a business owner. Social Media Marketing is far too important in this day and age to be just another dot on an ever expanding to do list. Instead of promising yourself each week that you will dedicate more time to your social media marketing, you should instead focus on finding an expert that lives and breathes social media to take control of the task.
Outsourcing this vital part of your business is often more cost effective than hiring a direct employee. The average salary of a social media manager in Ireland is over €30k per annum, or €2.5k per month. With a direct employee you also run the risk of them nothing fitting into your company’s culture, which can lead to disaster.
The flexibility of a rolling contract with a social media agency, means that you can terminate the contract at any point without having to provide a reason. As you know, terminating an employment contract for a direct employee is not quite as straightforward.
Social media agencies have tried and tested software for scheduling content, designing eye catching posts, keeping up to date with upcoming trends and platform changes, by having these in place it enables them to work smarter, and saves them time and money, which in turn saves you time and money.
A lot of businesses look at Social Media Marketing as a cost! This can happen for a variety of reasons; maybe they hired an inexperienced marketing executive, they lost money on ineffective marketing campaigns, or they have yet to dip their toe in the vast world of Social Media marketing. When viewed as a cost, it is never going to be given the time, attention, and experience that it requires.
In reality, with the right person in the driving seat, marketing is an investment. In other words, the money coming back into your business should far outweigh any marketing outlays.
Buzz Social Solutions 